Top 5 Photo and Video Apps in South Africa - Q4 2021 Performance

In the fourth quarter of 2021, the top 5 photo and video apps in South Africa showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their trends.

Instagram experienced a fluctuating trend in weekly downloads, starting strong at around 87K and peaking at 170K in late November before dropping to approximately 79K by the end of December. Revenue saw a slight peak at $245 in late September but generally hovered around $140 to $195 throughout the quarter. Active users remained relatively stable, ranging from 4.3M to 4.5M, with a peak at 4.57M in early December.

YouTube: Watch, Listen, Stream showed consistent weekly downloads, increasing from 23K to a peak of 57K in late November, then declining to 33K by the end of December. Weekly revenue fluctuated between $20K and $26K, with notable peaks in late September and mid-October. Active users remained stable, averaging around 16.9M to 17.1M throughout the quarter.

Snapchat had a steady download rate, ranging from 44K to 67K, with a notable increase in the final weeks of December. Revenue was negligible, with occasional spikes of $2 and $8. Active users showed an upward trend, starting at 2.5M and peaking at 2.78M in late December.

InShot - Video Editor maintained a consistent download rate, starting at 40K and fluctuating slightly around 32K to 34K, with a peak of 35K in mid-December. Revenue varied between $1.6K and $2.8K, showing an upward trend towards the end of the quarter. Active users ranged from 365K to 444K, peaking in the final week of December.

FaceApp: Perfect Face Editor experienced a significant spike in weekly downloads, peaking at 179K in mid-November before dropping to around 11K to 14K towards the end of December. Revenue saw a notable peak at $20K in mid-November and remained between $7K and $12K in December. Active users saw a peak of 463K in mid-November, stabilizing around 90K to 105K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.